Edinburgh Napier University needed a new concept for their postgraduate prospectus to entice new students, especially from overseas, to sign up for a postgraduate degree.
Following the recently developed brand guidelines the brief was to create a simple and functional piece, detailing course information and key features. The concept of 'aspiration' was weaved through the design, using other 'A' words to subconsciously highlight achievement and career goals. I art directed a photoshoot using the university's in-house photographer and some real students, shooting from low down to convey a sense of confidence.
Cover
Dividers
Details
Banner Stands

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