H Campbell

Hamish Campbell is a UK based photographer, who works internationally producing beautiful imagery. HCP (H Campbell Photography) needed a modern lift to gain a competitive advantage in the market, and provide opportunity to branch out.
The Initial Solution
We created a logo marque inspired by the camera's viewfinder. This created an own-able icon and a jumping off point for crafting the visual identity.
A Flexible System
We created a simple and flexible identity system to apply across the brand, consisting of a full logo and a suite of icons which could be applied dynamically, across various collateral on and off screen.

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