Poseidon are fisheries consultants working globally to support sustainable aquaculture, marine planning, and blue growth. We worked in partnership to redefine their brand and create a new visual identity that was re-energised and fit for the connected world.
An Iconic Identity
We produced a simple, flexible logotype and detachable marque, which could thrive in all it's real-world and digital channels. Together with a confident colour palette, conveying trust and wisdom, and a clean, modern typeface, we created a brand refresh with impact.
Clearer Digital Presence
Poseidon's audience needed clarity and a contemporary user experience. We designed a new responsive website with improved functionality and visual interest.
Easy To Use
The visual identity was designed to be intuitive and easy to implement internally, across the client's various collateral and communications.
A Memorable Mark
Part of the brand's charm lies in it's subtle and clever 'P / fish' icon, which provides an iconic statement whether used small on an official lanyard, or huge on a commercial yacht.

View another project

Back to Top