Supercube came to us with the challenge of creating a brand from scratch that reflects their bold and fun ethos. We had to work in collaboration, with a forward thinking attitude, to compliment their plan to gradually expand the business nationally.
Our aim was to create branding that 'sings' on any format, working seamlessly across print, digital & social media, while being easy to use for the in-house design team and staff.
The simplicity of the branding allowed us to design everything from signage, to songbooks, to a responsive website – even a new line of 'own brews' – and create a dynamic brand that all feels part of the same family.
“K-Lab are a full-service brand partner for us. With real insight and consistently smart thinking, they rise to any challenge we throw their way.”